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Marketing for results driven accountancy and law firms. Image of Horigan Professional Services Marketing Logo.

  • how we help
    • Strategic marketing planning
    • Training and coaching
    • Copywriting and thought leadership
    • Social media, website and digital
  • experience
  • insights
  • about
    • Our methodology
    • Join us
    • No-obligation one hour marketing consultation
  • contact us

about

  • how we help
  • experience
  • insights
  • about
  • contact us

We have developed a methodology that provides a consistent, informed and efficient approach.

Our experience advising professional services firms on all aspects of marketing and business development enabled us to develop a process which is critical to business success.


Professional services marketing methodology

 

Features of our methodology

  • Tried and tested approach focused for increasing market share and achieving business objectives
  • Begins by considering the broader impact on the business — policies, people, reporting, business processes and systems, and stakeholder management
  • Adapted from the CIM (Chartered Institute of Marketing) approach to marketing planning
  • Scalable and responsive to the unique complexities of each client's business
  • Establishes clear objectives with the client in the planning stage
  • Results focused

 

 

 

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