We have developed a methodology that provides a consistent, informed and efficient approach.

Our experience advising professional services firms on all aspects of marketing and business development enabled us to develop a process which is critical to business success.


Professional services marketing methodology

 

Features of our methodology

  • Tried and tested approach focused for increasing market share and achieving business objectives
  • Begins by considering the broader impact on the business — policies, people, reporting, business processes and systems, and stakeholder management
  • Adapted from the CIM (Chartered Institute of Marketing) approach to marketing planning
  • Scalable and responsive to the unique complexities of each client's business
  • Establishes clear objectives with the client in the planning stage
  • Results focused